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2018 One Show - Interactive

Type with Pride

Agency Ogilvy / New York

Client NewFest & NYC Pride
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Annual ID

OS_IN18052M

About the Work

On 31 March 2017, Gilbert Baker the creator of the iconic Rainbow Flag sadly passed away. Mr. Baker was an LGBTQ activist and artist, and was known for helping friends create banners for protests and marches. To honor the memory of Gilbert Baker, NewFest & NYC Pride created a free font named ‘Gilbert’; the font celebrates the iconic Rainbow Flag and also gives the LGBTQ community a new tool to create banners, posters and signs. The font pays tribute to Mr. Baker and gives the global LGBTQ community a powerful tool they can use to create unique art for marches, rallies and events. Gilbert Baker believed his flag “belongs to the people”. Using the Gilbert font LGBTQ communities all over the world can wave their flag with words of love, hope and pride.