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Category
Websites / Utility
Annual ID
OS_IN18052M
About the Work
On 31 March 2017, Gilbert Baker the creator of the iconic Rainbow Flag sadly passed away. Mr. Baker was an LGBTQ activist and artist, and was known for helping friends create banners for protests and marches. To honor the memory of Gilbert Baker, NewFest & NYC Pride created a free font named ‘Gilbert’; the font celebrates the iconic Rainbow Flag and also gives the LGBTQ community a new tool to create banners, posters and signs. The font pays tribute to Mr. Baker and gives the global LGBTQ community a powerful tool they can use to create unique art for marches, rallies and events. Gilbert Baker believed his flag “belongs to the people”. Using the Gilbert font LGBTQ communities all over the world can wave their flag with words of love, hope and pride.
2018 Awards
Total Points: 2
Merit
Credits
Agency
Ogilvy / New York
Production Company
Fontself / Paris
Art Director
Kazunori Shiina
Hayato Yamasaki
Chief Creative Officer
Alfonso Marian
Chief Design Officer
Franz Hoffman
Mohamed Ghenania
Chief Technology Officer
Joël Galeran
Composer
Michael Marantz
Dan Romer
Osei Essed
Creative Director
Bastien Baumann
Chris Rowson
Rodrigo Moran
Artur Lipori
Caro Rebello
Typographer
Robyn Makinson
Writer
Kien Quan
Agency Producer
Akiko Nakashima
Bill Berman
Content Strategist
Adam Kornblum
Tara Mullins
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