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2018 One Show - Interactive

Adoptify

Agency SERVICEPLAN GERMANY / Munich

Client Tiertschutzverein Muenchen
BACK TO RESULTS

Annual ID

OS_IN18055M

About the Work

Nothing ties bonds together like music. So when a study of the University of Glasgow said that dogs have individual tastes in music – just like people – we felt inspired to initiate a new way of adopting shelter dogs: We teamed up with the music streaming service Spotify to create „Adoptify“, matching shelter dogs with potential owners based on their musical tastes. How? First, we had to find out the dogs’ favourite genres. The dogs that provoked the most reactions were chosen for the videos. On Spotify, we then targeted users with the same taste in music and matched both through banner ads. All featured dogs were adopted. But Adoptify created so much buzz that shelter dogs all over the world have better chances to find a new home – and someone that shares their love for music.