The One Show
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Category
Craft / Art Direction
Annual ID
OS_IN18081M
About the Work
OUIGO pinball is a playable version of the film - the train turns into a ball and bounces through the regions served by the OUIGO train network (seaside, countryside, mountains…). The game is enhanced with special missions symbolizing the North (a mussels and French fries mission), Brittany (a lighthouse mission) and Paris (a Moulin Rouge mission). More than 300 000 users spent more than 7 minutes with the brand (versus an average of 2 minutes for brand content entertainment), 30% have returned and played for more than 11 minutes and there are still up to 3000 connections a day, with no media spending since the 5th May. These great scores are thanks to the ease of access (in WebGL, playable on desktops, smartphones and tablets in your browser) and the user experience, in real-time 3D, is the most realistic pinball experience available. An arcade machine was specially designed for tournaments.
2018 Awards
Total Points: 2
Merit
Credits
Agency
ROSAPARK / Paris
Production Company
Merci Michel / Paris
Aoc / Paris
Art Director
Cerise Leclerc
Chief Creative Officer
Jean-Francois Sacco
Gilles Fichteberg
Writer
Louise Mussot
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