The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
About the Work
HITOTOKI is a Japanese stationary Brand, specializing in items that is used for handmade craft. To deliver the value of handmade, we created HITOTOKI CLOCK, the “world’s most handmade” 24-hour movie clock. To convey the value of the “precious moments” that the brand provides, we developed a clock-shaped logo, and turned it into a branded experience that is useful in everyday lives. There are 1,440 minutes in a day, and we created different combinations of small items to express each and every minute. And we actually filmed these in a single, 24-hour cut. At our official website, we released a real-time version of the clock. We created a new kind of branded content that is actually useful in daily life, making people realize the importance of an enriching moment, in a hectic and restless world.
2018 Awards
Total Points: 10
Bronze Pencil
Credits
Agency
Dentsu Inc. / Tokyo
Drill Inc. / Tokyo
Design Firm
TOTAN / Tokyo
Production Company
STRIPES, INC. / Tokyo
CEKAI / Tokyo
Version Zero Dot Nine / Tokyo
Ray / Tokyo
Beens / Tokyo
TMS / Tokyo
Art Director
Ryosuke Miyashita
Minami Sakagawa
Creative Director
Yuto Ogawa
Hoki Ueda
Designer
Miki Shirokura
Director
Makoto Kubota
Tetsumaru Fukuda
Producer
Kota Endo
Taro Mikami
Product Manager
Yasutaka Kubota
Masashi Narita
Programmer
Motokazu Furukawa
Writer
Mai Iwaana
Agency Producer
Tomoyasu Katagai
Wenni Shao
Cinematographer
Yutaro Tagawa
Digital Artist / Multimedia
Ryosuke Takasuka
Creative Team
Michiru Muraki
Asako Fujimagari
Product Architect
Kenichi Sasaki
Miyuki Nagao
Technical Producer
Yasuyuki Matsumaru
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