The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Ambient Media / Live Events
Annual ID
OS_DI18063M
About the Work
During the month of September those who were caught speeding were pulled over by the police on several locations throughout Belgium. Nothing unusual. Until they were invited to have a brief chat about it… The speed offenders entered a van to have a casual interview. They tell the person in the van about how fast they were going and come up with excuses, like “I was in a hurry to get home, because I was hungry.” Until a certain point when the interviewer reveals he/she is actually a parent of a child who was killed by someone who was speeding. The mood in the car changes instantly, as the parents tell their heartbreaking story. Some drivers turn very pale. A couple of tears are shed. The speed offenders realise one should always be careful on the road.
2018 Awards
Total Points: 2
Merit
Credits
Agency
Happiness / an FCB alliance / Brussels
Chief Creative Officer
Geoffrey Hantson
Creative Director
Niels Sienaert
Tim Schoenmaeckers
Director
Simon Schuurman
Editor
Simon Schuurman
Sound Designer
Seth Michielsen
Agency Producer
Bart Vande Maele
Creative Team
Manuel De Vos
Aaron Denolf
Jawad Boumalek
Jarne Eetesonne
Catherine Caristo
Elien De Brouwer
Saartje Degryse
Jochen De Blaere
Jules de Boon
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