The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Digital / Social Media & Viral Marketing - Single
Annual ID
OS_DI18078M
About the Work
Civilians living in conflict areas often become victims of war. Thousands of stories are never heard by the world, and the people are often forgotten or neglected. In partnership with Facebook, we created the first live filter for social good. Working like a real-time teleprompter, it allowed people to go live and lend their voices to tell real stories of more than 20 victims, like it had happened to the users themselves. The campaign gave social media filters a brand new meaning and raised an army of voices to help civilians fight back.
2018 Awards
Total Points: 2
Merit
Credits
Agency
VML / New York
VML / Kansas City
Internal / In-House Agency
United Nations OCHA / New York
Digital Agency
Jam3 / Toronto
PR / Marketing Agency
Cohn & Wolfe / New York
Media Company
Facebook / New York
Art Director
Duri Lim
Elliot Graham
Chief Creative Officer
Debbi Vandeven
Mike Wente
Group Creative Director
Harsh Kapadia
Silmo Bonomi
Gabriel Jardim
Guto Monteiro
Dirk Van Ginkel
Creative Technologist
Craig Elimeliah
Josh Wolf
Designer
Sonia Bashash
Executive Creative Director
Adriana Belina
Producer
Britney Sirianni
Creative Team
Chris Furse
Kate Boccio
Cynthia Lin
Tarini Shrikhande
Charlotte Ford
Christian Clark
Marie-Angie Vassallo
Karim Saba
Sarah Gilbertz
Chris Jones
Jonathan McKinnell
Rafi George
Technical Producer
Aaron Morris
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