The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Direct Marketing

Make Your Next Move

Agency JohnXHannes / New York + Squarespace / New York + Smuggler / New York

Client Squarespace
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Annual ID

OS_DI180108M

About the Work

Squarespace, the web publishing platform, exists to help entrepreneurs. So we launched businesses. ‘Make Your Next Move’ is a platform for entrepreneurs to pursue their passions. First, we partnered with John Malkovich who, at 63, is making his next move in life from Actor to Fashion Designer. Instead of paying a celebrity for a fleeting ad campaign, John received an integrated campaign promoting his new business JOHNMALKOVICH.COM. We then amplified it with two Super Bowl commercials. It received unparalleled media coverage, launching over 100,000 new businesses on Squarespace.