The One Show
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Category
Television / Short Form - Single
Annual ID
OS_FI18065M
About the Work
As business becomes increasingly mobile, businesses are becoming increasingly concerned about keeping their data safe. But their employees care more about getting that presentation out on time than whether the free coffee shop wifi they’re using is secured or not. They let their kids use their work phones. They lose them in strange places. They spend more time coming up with witty tweets than they do coming up with a safe password. After all, humans will be humans. And that’s why Samsung built Knox. A mobile security platform that just deals with all this stuff, without getting in the way of how people really use their work phones. We brought this to life in an online campaign targeted at business people, using 100% real footage to demonstrate the real things people do with their work phones. And how simple it is to keep their data secure with Samsung Knox.
2018 Awards
Total Points: 2
Merit
Credits
Agency
Ogilvy UK / London
Art Director
Philip Deacon
Kate Murphy
Chief Creative Officer
Charlie Wilson
Creative Director
Angus George
Johnny Watters
Editor
Dave Robinson
Sound Designer
Ed Downham
Writer
Andy Drugan
Marcus Pettersson
Agency Producer
Jody Allison
Andrew Baker
Ross Walker
Creative Team
Daniel Evangelopoulos
Neil Hawke
Sonja Soubolsky
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