The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Film

Timeless

Agency BETC / Paris

Client Lacoste

Category

Television / Long Form - Single

Annual ID

OS_FI18084M

About the Work

This epic cinematic fresco is set in the 1930s where a man experiences love at first sight. He sets off on the trail of a mysterious woman, jumping on the train she is riding. But as soon as he reaches the first car, he finds himself in the 1940s. Determined to find her, the hero begins a frantic quest that takes him through carriages and eras, until he ultimately arrives in the present. Over time, styles change but the polo retains its timeless elegance.

2018 Awards

Total Points: 2

Merit

Credits

Agency

BETC / Paris

Production Company

Wanda / Paris
Academy Films / Paris
GUM / Paris
Mikros / Paris
Whitehouse Post / London

Art Director

Aurélie Scalabre

Chief Creative Officer

Remi Babinet

Creative Director

Antoine Choque

Director

Seb Edwards

Agency Producer

Fabrice Brovelli

Content Strategist

Fabien Le roux
Julien Levêque

Music / Sound

Christophe Caurret

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