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Category
Online Films & Video / Long Form - Single
Annual ID
OS_FI18143M
About the Work
The long-term objective of the campaign: to raise awareness amongst the general public about International Human Rights and the Geneva Convention. Most people don’t even know about the existence of the Rules of War, the main purpose of which is to maintain some humanity in armed conflicts, saving lives and reducing suffering. They outline limits to war, offering protection to civilians, and parameters as to what is acceptable and what isn't on the battlefield and beyond. But these rules are not being respected. That is why this campaign was developed to condemn the continuous attacks against civilians being perpetrated by countries in conflict. The campaign tackles the general assumption that civilian deaths are "collateral damage", merely accidents that happen in a war context. The intention is to make the general public aware of how civilians are targeted for military purposes, and demonstrate that the attacks are actually deliberate and illegal.
2018 Awards
Total Points: 2
Merit
Credits
Agency
Sra Rushmore SA / Madrid
Production Company
FreelanceFor / Madrid
Caviar Madrid / Madrid
Framestore / Madrid
Deluxe Madrid / Madrid
Creative Director
Pablo Cattaneo
David Titos
Director
Henry Scholfield
Executive Creative Director
Miguel G. Vizcaíno
Marta Rico
Creative Team
Paula Hochberg
Jesús Beltrán
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