The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Mobile

Speak to Go

Agency Google Creative Lab / London + Jaume Sanchez / London

Client Google

Category

Websites

Annual ID

OS_MO18033M

About the Work

WebVR is a new way to experience VR on the web. No apps, no downloads. You just tap a link. To showcase this new technology on Chrome, we wanted to demonstrate how combining web technologies and mobile features can create unique and simple VR experiences Speak to Go is A WebVR experiment that allows anyone with a phone and a mobile VR Viewer to be teleported to any location in the world simply by saying where they want to go. This unique voice-driven user experience is made possible by the combination of voice recognition and the Street View API. "A real sense of exploration" - "Speak to Go showcases the strengths of WebVR in getting new users into experiences that are seamless and intuitive." - TechCrunch More than 10.000 tried the WebVR experient within the first week of launch.

2018 Awards

Total Points: 2

Merit

Credits

Agency

Google Creative Lab / London

Production Company

Jaume Sanchez / London

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