The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Use of Technology / Physical Product & Mobile Integration
Annual ID
OS_MO18063M
About the Work
Snaptivity can turn any stadium event into a live photo feed. Robotic cameras and IoT sensing networks map every inch of the stadium, while crowd tracking and AI predict when and where the next big reaction will hit—triggering the cameras to catch intense moments of passion, despair, hope, and victory. To avoid distracting from the action, Snaptivity delivers photos to fans via an app during downtime at the event, such as halftime at a football match. Snaptivity has captured over 850K photos and its images are three times more likely to be shared multiple times.
2018 Awards
Total Points: 2
Merit
Credits
Agency
R/GA / London
Internal / In-House Agency
Snaptivity / London
Chief Creative Officer
James Temple
Chief Marketing Officer
Amit Pate
Olly Paulovich
Creative Director
Robert Northam
Designer
Julen Saenz
Editor
Ed Steadman
User Experience Designer
Martin Spurway
Agency Producer
Chloe Cronyn
Rosie Flood
Nicolas Olivieri
Lisa Ritchie
Matt Webb
Content Strategist
Jessica Ryde
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