The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Print & Outdoor

Burning Stores

Agency DAVID / Miami

Client Burger King
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Annual ID

OS_PO18003G

About the Work

When you play with fire, you risk getting burned. And when you grill with an open flame, you risk burning your store down. It happens. So, we turned that into a good thing. Without ever showing product, we provided proof that making a delicious sandwich like the flame-grilled Whopper is no easy task. We created full spread newspaper ads using real photographs taken on the scene of actual Burger King stores engulfed in flames. These ads ran in national publications and as posters in Burger King store.