The One Show
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Category
Publishing / Magazine - Single
Annual ID
OS_PO18093M
About the Work
Driving and texting is wrong. Yes, we know it. Thousands of campaigns have tried to raise awareness about it, but actually, it is kind of obvious. 150 years ago, 100 years ago, and nowadays, driving and texting will always be a bad idea. Texting and driving cause hundreds of accidents in Argentina. That's why the City of Buenos Aires called on us to grab the City's attention by showing them what they already know, with irony. We needed to create awareness about this deadly habit in a clear, fun way with minimum budget. So, we created a visual impact that we could use in different low-cost media as print and on social media.
2018 Awards
Total Points: 2
Merit
Credits
Agency
La Comunidad / Buenos Aires
Chief Creative Officer
Joaquin Molla
Jose Molla
Creative Director
Sebastian Visco
Director
Sebastian Diaz
Oriana San Martin
Executive Creative Director
Ramiro Raposo
Fernando Sosa
Illustrator
Gabriel Alomar
Producer
Ramiro Capisto
Creative Team
Carlos Quesquen Cortez
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