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Category
Publishing / Magazine - Campaign
Annual ID
OS_PO18014G
About the Work
Empty Nest Syndrome is the loneliness parents feel when their children leave home. But while these parents sit in a quiet house lamenting how quickly their kids grew up, a dog sits in a shelter longing for a home. So we created the Pedigree Child Replacement Programme –a service that pairs abandoned dogs with abandoned parents. To create the print campaign, we recreated old family photos. But in each photo the kids had been replaced by dogs. The print campaign drove lonely parents to replacethem.co.nz. Here they could match the characteristics of their child who had moved out with a dog longing for a home.
2018 Awards
Total Points: 25
Gold Pencil
Credits
Agency
Colenso BBDO / Auckland
PR / Marketing Agency
Impact PR / Auckland
Production Company
Exit Films / Auckland
Franklin Road / Auckland
Media Company
Starcom NZ / Auckland
Art Director
Andre Sallowicz
Chief Creative Officer
Nick Worthington
Designer
Dean Pomfrett
Photographer
Will Bailey
Producer
Declan Cahill
Adam Gunser
User Experience Designer
Tim Freeman
Craig Thompson
Writer
Simon Vicars
Agency Producer
Serena Fountain-Jones
Jen Storey
Digital Artist / Multimedia
David Arcus
Will Thorrat
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