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Category
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
Annual ID
OS_PO18124M
About the Work
Every time a thieve is described we talk about his physical characteristics. However, this characteristics may also coincide with other people that are innocent. In this graphic we demostrate that by the similarity from the description, an HD Sovip Camera can show the real guilty without any doubt. The creative solution was to demostrate that many people can respond to a thieve´s physical description and that only the HD Sovip Camera has the technology to detect the real guilty. Colombia has always been an insecure country and the thieves find every time new techniques to rob.
2018 Awards
Total Points: 2
Merit
Credits
Agency
Ogilvy & Mather Colombia / Bogota
Production Company
Mr. Pixel / Bogota
Latina Studio / Bogota
Art Director
Alejandro Cussó
David Correa
Chief Creative Officer
John Raúl Forero
Creative Director
Camilo Ruano
Iván Rivera
Photographer
Facundo Garay
Producer
Eduardo Gianotti
Writer
César Castaño
Daniel Ávila
Creative Team
Juan Pablo Alvarez
Mauricio Guerrero
Latina Studio
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