The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
Annual ID
OS_PO18123M
About the Work
smart Tailor Made. A smart model you can order in exactly the color you want to create a totally customized smart. We used the windows of dealerships to show how. Through technology that captures the colors of the people walking in front of it, we made the car change its color, instantly, just like a chameleon.
2018 Awards
Total Points: 2
Merit
Credits
Agency
Contrapunto BBDO / Madrid
Art Director
Aurora Hidalgo
Raul Lopez
Creative Director
Gorka Fernandez Iriso
Executive Creative Director
Carlos Jorge
Agency Producer
Gema Crespo
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