The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
You have exceeded your allotted number of views.
For full access to our extensive awards archive
Members Login Here
For full access to our extensive awards archive
Members Login Here
Category
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Annual ID
OS_PO18128M
About the Work
Ammeloo, an international kitchenware brand has all the qualities needed to give users an unparalleled cutting experience. It was time for consumers to stop sacrificing quality over price, especially when the knife was the most important tool in Chinese kitchens. Having been successful last year in becoming China’s preferred knife brand, Ammeloo was determined to uphold its position in the ever-competitive market with another captivating ad. So instead of depicting an animal the usual way, we meticulously crafted a cow, a pig and a goat using blocks. This simple technique spontaneously captured the sheer sensation of chopping meat into pieces efficiently fast- even before the animal realised it.
2018 Awards
Total Points: 2
Merit
Credits
Agency
Amber China / Shanghai
Production Company
Illusion / Bangkok
Chief Creative Officer
Tan Chee Keong -
Amber Liu
Creative Director
Ben Guo
Kidd Zhang
Willow Yang
Writer
Cherry Wang
Elissa Azizi
Related Awards
