The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Annual ID
OS_PO18031S
About the Work
Over the last year, the Middle East has been undergoing a huge cultural shift, with Saudi Arabia lifting a 35-year ban on cinemas, a 7-year ban on concerts, and allowing women to enter stadiums for the very first time. Coca-Cola has always been an integral part of enjoying sports and entertainment around the world, so we decided to reinforce that by showing people the indescribable feeling of being part of the crowd at these huge cultural gatherings. It’s a feeling that some people may not have felt in a while, but one that is as familiar as the taste of Coca-Cola.
2018 Awards
Total Points: 15
Silver Pencil
Credits
Agency
Memac Ogilvy Dubai / Dubai
Art Director
Hugo Rochette
Chief Creative Officer
Paul Shearer
Creative Director
Sascha Kuntze
Designer
Ramadan Ibrahim
Executive Creative Director
Ramzi Moutran
Photographer
Daniel Botezatu
Jelena Jankovic
Writer
Aditya Hariharan
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