The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Print & Outdoor

smart - Full stop

Agency BBDO GmbH / Berlin

Client Daimler AG / smart

Category

Ambient Media (Indoor & Outdoor) / Dynamic Billboards & Transit - Single or Campaign

Annual ID

OS_PO18143M

2018 Awards

Total Points: 2

Merit

Credits

Agency

BBDO Berlin GmbH / Berlin
BBDO Group Germany GmbH / Berlin

Media Company

Fuel@Publicis Medai GmbH / Duesseldorf

Production Company

CraftWork - a brand of ad agencyservices GmbH / Duesseldorf
Studio Funk / Berlin

Art Director

Shelley Lui

Writer

Nico Baumann

Agency Producer

Steffen Gentis

Animator

Till Markull

Editor

Till Markull

Producer

David Muellenborn

Creative Director

David Missing

Executive Creative Director

Mirko Stolz
Tobias Grimm
Michael Schachtner

Chief Creative Officer

Wolfgang Schneider

Music & Sound

Andy Schlegel

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