The One Show
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Category
Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Annual ID
OS_PO18153M
About the Work
Every city has its urban runners. Each runner has a different purpose, but they all have one enemy in common; traffic lights. London has 6,252 signals, NYC 12,460 and Tokyo has a staggering 15,772. Signals are absolutely necessary in traffic control and saving lives. However, they make completing an uninterrupted urban run near impossible, throwing runners off pace, and hindering record time performance. Dedicated to supporting all runners, adidas Japan took a stand to resolve this issue and to make city running dreams come true.
2018 Awards
Total Points: 2
Merit
Credits
Agency
TBWA\HAKUHODO Inc. / TOKYO
Production Company
TOHOKUSHINSHA FILM CORPORATION / Tokyo
Voyager / Tokyo
Art Director
Yoshihiro Kono
Chief Creative Officer
Kazoo Sato
Creative Director
Takuya Ozaki
Director
Keisuke Hakomori
Product Manager
Takuya Sugimoto
Riichi Kin
Agency Producer
Hiroshi Miyamoto
Atsushi Matsuo
Masao Sudo
Yusuke Yasuda
Cinematographer
Yusuke Suga
Creative Team
Norihito Takahashi
Chino Yamaguchi
Ryota Haraguchi
Takuro Amada
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