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Category
Craft / Illustration - Single or Campaign
Annual ID
OS_PO18174M
About the Work
Nutcase isn’t your average helmet brand. Their helmets are not only protection but also a fashion statement: Colorful. Fun. Unexpected. So it only made sense to do the same with its communication: Walk away from the scare-tactic strategy of getting people to wear helmets and find a creative, fun way to do so. We decided to pay tribute to some of the most emblematic helmets in history, creating colorful characters and situations that conveyed the importance of the helmet in a lighthearted and fun way.
2018 Awards
Total Points: 2
Merit
Credits
Agency
the community / Miami
Production Company
DARK SIDE / Buenos Aires
Art Director
Fernando Reis
Guilherme Nobrega
Chief Creative Officer
Joaquin Molla
Jose Molla
Creative Director
Fernando Reis
Marcelo Padoca
Director
Mike Ridley
Thomas Bolger
Illustrator
Juan Bakea
Producer
Carla Lawrence
Robert Hannau
Writer
Marcelo Padoca
Creative Team
Maru Sokolowski
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