The One Show
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Category
Craft / Photography - Single or Campaign
Annual ID
OS_PO18188M
About the Work
To demonstrate the superiority of iPhone 7 Plus’ camera we tackled one of the last bastions of photography reserved for DSLR and “professional” cameras. The magazine cover. Partnering with leading publications and world renowned photographers, we shot the covers of some of the world’s biggest magazines with Portrait Mode on the iPhone 7 Plus, and ran an ad on the back cover highlighting this fact. Turning the entire front and back cover of each magazine into an ad for the camera on the iPhone 7 Plus. While brands have always advertised on the back covers of magazines, iPhone 7 Plus went where no smartphone camera has gone before: the front cover of major publications around the world.
2018 Awards
Total Points: 2
Merit
Credits
Agency
TBWA\Media Arts Lab / Los Angeles
Media Company
OMD Worldwide / Los Angeles
Chief Creative Officer
Brent Anderson
Creative Director
JD Jurentkuff
Greg Greenberg
Producer
Anna Haro
Creative Team
Paul Wysocan
Lauren Smith
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