The One Show
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Category
Architecture Enhancement
Annual ID
OS_RE18011M
About the Work
The Tokyo Pen Pixel installation—a neon mural of the Tokyo skyline—was created using 37,968 multicolored MUJI pens and projection mapping. The colorful, light-filled display at MUJI’s flagship Paris store was a “unique Christmas gift” to Tokyo’s sister city and celebrated the similarities between the two cities’ major landmarks, the Tokyo Tower and the Eiffel Tower. Afterward, the pens were given to customers. The installation was created in collaboration with the Tokyo Metropolitan Government in a bid to promote the city as a travel destination.
2018 Awards
Total Points: 2
Merit
Credits
Agency
R/GA / Tokyo
Creative Director
Masa Tanaka
Creative Technologist
Kumi Tominaga
Designer
Sookie Lee
Toru Nagahama
Executive Creative Director
Niklas Lilja
George Sugitomo
Producer
Takashi Okada
Masaki Ono
Hayato Sone
Programmer
Anthony Baker
Agency Producer
Masami Hazui
Jon Hingston
Naru Kudo
Content Strategist
Yosuke Suzuki
Digital Artist / Multimedia
Yoichi Kanazawa
Kenji Shimatani
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