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Category
Architecture Enhancement
Annual ID
OS_RE18012M
About the Work
Canadian airline WestJet is known for putting customers first and making air travel less of a headache. And since the airline industry — particularly in the United States — has recently gotten a black eye for mistreating customers in unprecedented ways, WestJet saw an opportunity to bring some much-needed joy to American skies. Over four days, passengers flying enroute to Vegas saw the surprise of a lifetime on their final descent — a kilometer-long, projected roulette wheel, lighting up the desert. Unsuspecting WestJet travelers were anticipating a view of the famous Strip, but instead, were dazzled with the huge prize wheel, with their seat numbers acting as their bets.
2018 Awards
Total Points: 2
Merit
Credits
Agency
Rethink / Toronto
PR / Marketing Agency
Edelman / Toronto
Production Company
Westbury National Show Systems Ltd. / Toronto
studio m / Toronto
The Vanity / Toronto
Vapor RMW / Toronto
Art Director
Kevin Filliter
Joel Holtby
Lia MacLeod
Creative Director
Aaron Starkman
Dre Labre
Chris Staples
Ian Grais
Kevin Filliter
Jordan Cohen
Director
Bryan Reid
Kaan Akalin
Editor
Jeremy Sedge
Photographer
Ray Dumas
Simon Shochet
Producer
Cat Dumas
Kyle Hicks
Ron Zeeman
Mike Mills
Heidi Burbela
Luke Bellissimo
Stephanie Pennington
Kat Stewart
Product Manager
Hailey Brooks
Emily Yaeger
Sound Designer
Julian Rudd
Content Strategist
Darren Yada
Leah Gregg
Digital Artist / Multimedia
Andrew Exworth
Creative Team
Sean Cochrane
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