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2018 One Show - Responsive Environments

Heavy Metal Hearing Test

Agency Grey Germany / Duesseldorf

Client Barmer
BACK TO RESULTS

Annual ID

OS_RE18013M

About the Work

BARMER – one of Germany’s largest health insurance brands wanted to make a younger target group aware of hearing loss. The idea was to reach them in a place where this topic would be relevant to them; a heavy metal festival. Hearing aid professionals invited festival goers, one at a time, into a specially prepared hearing test truck. None were aware that the tones used for the hearing test were all being played live by a heavy metal band. The tones gradually transformed into a melody until suddenly the back wall of the test cabin dropped. The hearing test professional was revealed to be a heavy metal singer who performed, together with her band, in front of each person taking the test. In effect these exclusive performances created the first guitar-based hearing tests. The recording spread via social media as a prank video that raised awareness of hearing loss prevention.