The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Responsive Environments

Roads That Honk

Agency Hindustan Petroleum Corporation Limited / Mumbai

Client Hindustan Petroleum Corporation Limited

Category

Use of Technology

Annual ID

OS_RE18005B

About the Work

The Jammu-Srinagar highway in India is voted as one of the world's deadliest highways, according to National Geographic. 80% of car accidents on this highway occur at dangerous hairpin bends, since drivers seldom know what is coming from the other side of the blind spot. They often miss the warning signs due to zero visibility and end up over speeding on these turns. The challenge was to get drivers to slow down at hairpin bends to avoid road accidents and casualties.We created smart poles with radar technology, in order to get drivers to slow down at deadly hairpin turns. The radar on the smart poles reads the speed of the vehicles, and then communicates with the smart pole at the other end. These poles then alert drivers to slow down with the sound of a horn. Honking lets the drivers know about the approaching vehicle.

2018 Awards

Total Points: 10

Bronze Pencil

Credits

PR / Marketing Agency

Hindustan Petroleum Corporation Limited / Mumbai

Creative Team

Nikhil Verma

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