The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Use of Technology
Annual ID
OS_RE18003G
About the Work
The total solar eclipse that crossed the US on August 21, 2017 was the first of its kind in 99 years. We knew that the eclipse would darken 100 million solar panels, creating a dip in the clean energy supply. So we created an initiative that allowed Nest users to help out the grid and automatically save energy during the eclipse. It was a pretty simple premise that required little sacrifice but would have a huge impact – Nest Thermostats automatically pre-cooled homes beforehand, so they could save energy during the eclipse. Nest users opted in by the hundreds of thousands, posting photos & video on social media. During the eclipse, Nest Thermostats began syncing energy consumption with the eclipse’s path. With over 750,000 Nest Thermostat owners participating, 700,000 kilowatt-hours of energy was saved, shifting over 5% of national solar capacity that dropped off during the eclipse.
2018 Awards
Total Points: 25
Gold Pencil
Credits
Internal / In-House Agency
Nest Labs / Palo Alto
Art Director
Roz Romney
Chief Marketing Officer
Doug Sweeny
Creative Director
Colleen Harlan
Editor
Daniel Esch
Executive Creative Director
Xanthe Wells
Producer
Jessica Koontz
Product Manager
Lauren Goody
Chris Tan
Lauren Von Dehsen
William Greene
Amanda Sahl
Eric Lepetit
Jenny Steeves
Jeff Hamel
Peter Roberge
Aaron Berndt
Hannah Bascom
Social Media Manager
Spencer Davis
User Experience Designer
Liana Kong
Gabrielle Chung
Jennifer Bush
Writer
Aaron Stern
Andy Sohn
Creative Team
Gene Willis
EurJean Masuda
Brad Glasser
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