Customization is one of the most important consumer trends of this era, but until now, it’s been largely confined to the digital space, with a limited palette, and delayed gratification. Live Design is a tech platform designed to take customization beyond screens and into the real time, physical realm. Developed and tested and over four years, Live Design uses motion capture and object tracking to create an augmented reality experience allowing people to design onto their shirt, their car, their shoes, in real-time, while moving, to make a truly one-of-a-kind product. Live Design adds a new dimension to personalization and heralds the next era of retail experience design. It debuted in the market as the engine for one of the most buzzed-about brand experiences of the of the year, shaped around not just ideating, designing and creating an experience, but sustaining and evolving a product in market.