The One Show
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Category
Craft / Dynamic Data Visualization
Annual ID
OS_RE18008G
About the Work
The Problem: In 2015, 22,000 Americans died from a prescription overdose. Research says that Americans know there’s an opioid overdose epidemic, but they think it’s only a problem for “addicts”. They don’t think it can happen to them. The Idea: Bring people face-to-face with the opioid crisis. Only when confronted with real people lost to overdoses, do people understand their own vulnerability to addiction.
2018 Awards
Total Points: 25
Gold Pencil
Credits
Agency
Energy BBDO / Chicago
PR / Marketing Agency
Ketchum / New York City
Production Company
m ss ng p eces / New York
Flare / Chicago
The Mill / Chicago
Media Company
PHD / Chicago
Art Director
Dane Canada
Allie Salzman
Chief Creative Officer
Andrés Ordóñez
Creative Director
Cinzia Crociani
Meg Farquhar
Michael Shirley
Amy Ditchman
Alejandro Juli
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