The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Branded Social Channel
Annual ID
OS_SM18025M
About the Work
Entel, a wireless service provider, wanted to launch a promotion that permits its prepaid users to make unlimited calls regardless of carrier. To demonstrate this benefit, we made a popular soccer player call an entire country to apologize for a goal he missed in an unexpected manner in the last minute of play that would have qualified Peru to the World Cup in 2006. This campaign, aside from positioning the brand as the only one to offer unlimited calls regardless of carrier, became a media and cultural sensation.
2018 Awards
Total Points: 2
Merit
Credits
Agency
McCann / Lima
Art Director
Fernando Valladares
Chief Creative Officer
Christian Caldwell
Mauricio Fernandez Maldonado
Creative Director
Javier Delgado
Fabrizio Tapia
Creative Team
Carlos Banda
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