The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Branded Social Channel
Annual ID
OS_SM18023M
About the Work
Each day, more than 130 million people share their Stories on Instagram. And yet, there are still some stories that we never see. For 70 years, Care has been supporting women who fight against extreme poverty in developing countries. To put those women in the spotlight and raise awareness among French people, Care France created a unique experience. Introducing ’Stories from the other side of the world’, the Stories of 7 women, 7 daily lives far from ours, published during 7 days on @care_france. To spread these Stories, more than 130 influencers donated their own day’s Story to the project. Results: 4.6 million views (64% organic), 13k followers for @care_france in just one week, making Care France one of the most followed NGOs in France.
2018 Awards
Total Points: 2
Merit
Credits
Agency
BBDO Paris / Boulogne Billancourt
Production Company
Gang Life / Paris
Chief Creative Officer
Matthieu Elkaim
Director
Aaron Chervenak
Dimitri Grimblat
Editor
Pierre Deshayes
Social Media Manager
Pierre Engélibert
Eleonore Berthier - Milot
Jeremy Communier
Guillaume Aubert
Auriane Desplanches
Creative Team
Joseph Rozier
Théophile Robaglia
Related Awards
