The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Branded Social Channel
Annual ID
OS_SM18002B
About the Work
Showtime wanted to promote season 2 of their hit series Billions, and reach a new audience that would broaden the show’s appeal. “Billions” revolves around Bobby Axelrod's thriving hedge fund, Axe Capital. In the show, his company backs entrepreneurs, products and big ideas. To bring this entrepreneurial spirit to life, we turned Kickstarter, the popular crowdfunding platform, into a social platform, that spread the word about Billions. Axe Capital, the fictional company from the show, funded real world projects, getting Creators to their funding goals. Creators became evangelists for the brand, making the hashtag #BackedByAxe a social media rallying cry. For the first time ever, a fictional company from a TV show invested in real companies in the real world. Kickstarter embodies so many facets of culture today through crowdfunding, collaboration, participatory audiences, and entrepreneurs, making it a natural space for us to connect with the show.
2018 Awards
Total Points: 10
Bronze Pencil
Credits
Agency
WP Narrative_ / New York
Art Director
Morgan Owen
Chief Creative Officer
Benjamin Vendramin
Producer
Aaron Royer
Stephen Wang
Writer
Tyler Sharkey
Content Strategist
Sabina Khilnani
Creative Team
Tricia Clark-Stone
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