The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Branded Social Post / Single
Annual ID
OS_SM18006B
About the Work
After months of sustained attacks, CNN needed to define and re-establish their role as a trusted news provider. In an age where anyone can be a news pundit and the line between opinion and fact is increasingly blurred, CNN had to take a stand and reinforce the undeniable importance of always starting with the facts. Introducing CNN’s new brand story, Facts First, a powerful platform that went beyond brand communication by helping to transform their daily reporting and inspire their employees to stand up for the facts. Illustrated through one of the most basic symbols known to man, the apple, Facts First draws a clear line in the sand and showcases CNN’s commitment to delivering the facts to audiences around the globe.
2018 Awards
Total Points: 10
Bronze Pencil
Credits
Agency
Figliulo&Partners / New York
Production Company
The Mill / New York
Heard City / New York
Future Perfect / New York
Art Director
Alex Parodi
Chief Creative Officer
Scott Vitrone
Creative Director
Spencer LaVallee
Director
Spencer LaVallee
Editor
Sam Pasquesi
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