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Category
Branded Social Post / Single
Annual ID
OS_SM18028M
About the Work
New Zealand Police needed to find a way to attract a more diverse range of recruits. When you want to reach out to so many people, how do you choose a singular spokesperson to front the campaign? You don’t. That’s why this recruitment video features over 70 real police officers, delivering the message about our need for diversity. Within 24 hours of its release, the recruitment video had spread to every major news source worldwide. There was a month’s worth of enquires in the first 24hours. And saw 615% increase in profiles created in the video’s first week with a huge increase in interest from Asian, Pacific and Maori potential recruits.
2018 Awards
Total Points: 2
Merit
Credits
Agency
Ogilvy & Mather New Zealand / Auckland
Production Company
The Sweet Shop / Auckland
Liquid Studios / Auckland
Composer
Peter van der Fluit
Creative Director
Lisa Fedyszyn
Jonathan McMahon
Designer
Danny Carlsen
Dave Preece
Director
Damien Shatford
Editor
Ben Marshall
Martin Spencer
Executive Creative Director
Regan Grafton
Producer
Ben Dailey
Tamara O'Neill
Sound Designer
Craig Matuschka
Agency Producer
Steen Bech
Cinematographer
Andrew Stroud
Creative Team
Sam Henderson
Kent Briggs
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