The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Branded Social Post / Campaign
Annual ID
OS_SM18034M
About the Work
In celebration of Virgin Atlantic being the first airline to launch transatlantic fleet-wide wifi, we created the #LiveFromVirgin Comedy Festival. The festival was the first of its kind, with comedians performing live on their social media channels from 35,000ft. We partnered with comedian and writer Abbi Jacobson, from hit Comedy Central show Broad City, to curate a selection of five comedians, who took to Twitter and Instagram to share their experiences from the sky. Each post from the air was hashtagged with #LiveFromVirgin, so fans could follow along from home. And in keeping with the spirit of Virgin, each comedian was given complete creative control over the form their performance took - like Parker Kit Hill, who brought his unique physical comedy to our aisleways, or Megan Neuringer, who tweeted an entire love story from the plane.
2018 Awards
Total Points: 2
Merit
Credits
Agency
Figliulo&Partners / New York
PR / Marketing Agency
Pray Tell / New York
Media Company
SwellShark / New York
Art Director
Alex Parodi
Filipe Nogueira
Chief Creative Officer
Scott Vitrone
Writer
Stephanie Vicari
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