The One Show
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Category
Branded Social Post / Campaign
Annual ID
OS_SM18032M
About the Work
The Stacker burger can have as many beef patties as each guest wants and it can be customized in any way, so we took this concept to Twitter. The ingredients on this burger stack just like the tweets stack on a timeline: one on top of the other. We tweeted pictures of each of the ingredients from the Stacker, one after the other, forming a floating Stacker burger in Burger King’s timeline. We invited people to retweet the ingredients in the order and quantity they wanted, creating their own personalized burgers in their own timelines, having it their way, and at the same time showing it off to every single one of their followers.
2018 Awards
Total Points: 2
Merit
Credits
Agency
DAVID / Miami
Digital Agency
New Cycle / Buenos Aires
Art Director
Ricardo Casal
Executive Creative Director
Joaquin Cubria
Ignacio Ferioli
Writer
Juan Javier Peña Plaza
Agency Producer
Brenda Morrison Fell
Florencia Albizzati
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