The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Branded Social Post / Real-Time Response
Annual ID
OS_SM18035M
About the Work
Background Salvator Mundi – a may-or-may-not-be Leonardo Da Vinci painting has sold for $450,312,500 USD. In IKEAs language, slightly more than 15 million Billy Bookcases. Idea IKEA’s responds to the world’s most expensive painting. Anyone should have the possibility to decorate their home without spending their life savings. That’s why IKEA offers a range of frames, that works with any photo, print or painting you want to show off, even those from the 1490s. Picked up by global media such as Fast Company, Gizmodo, Elle, Mashable, Hypebeast, HighSnobiety and many many more. Result - Total impressions, 150 million - One of IKEA's best performed post in social media - Performed +396% better than average post - "Pick of the day" by Adweek, Creativity, Luerzers & Bestads - Mentions entirely positive
2018 Awards
Total Points: 2
Merit
Credits
Agency
ACNE / Stockholm
Ikea Creative Hub / Stockholm
Production Company
IKEA / Stockholm
Art Director
Simon Saarinen
Group Creative Director
Morten Kjær
Executive Creative Director
Johan Bello
Photographer
Anders Kylberg
Producer
Maria Widemar
Niclas Bergström
Lovisa Friman Bendz
Jeroen Hubert
Jovana Basrak Keric
Sanne Esseveld
Social Media Manager
Rebecka Hoffmann
Agency Producer
Louice Alvarsson
Creative Team
Tiago Pinho
Isaac Bonnier
Joel Lindblad
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