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2018 One Show - Social Media

Disappearing Person Alerts

Agency BWM Dentsu / Melbourne + Cox Inall Change / Melbourne

Client Queensland Police
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Annual ID

OS_SM18037M

About the Work

PROBLEM: 38,000 people are reported missing In Australia every year – that’s one every 15 minutes. The first 24 hours are the most critical and in the search for these missing persons, police can only do so much – they heavily rely on information from the general public. But traditional alerts were failing to reach the public in time – particularly teenagers, the group most at risk of going missing. SOLUTION: We created a new tool to assist Queensland Police with missing person investigations. Sent directly through Snapchat, Disappearing Person Alerts are real-time, geo-targeted messages that help find missing teenagers. Using the native functionality of Snapchat, the alert (disappearing after 10 seconds) communicates a highly emotive message, ‘Help find John Citizen before he disappears.’ Now everyone on Snapchat can be notified as soon as someone is reported missing in a location and respond directly to police with any relevant information.