The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Category
Branded Social Post / Real-Time Response
Annual ID
OS_SM18039M
About the Work
Today, young people and religion are more divvided tan ever. How can we use technology to join them again? Talking to them in the same language, and with the help of the biggest social influencer in Catholic Church: Pope Francis. On September the 7th, during one of the most important events in Colombian history, from the hands of President Juan Manuel Santos, Nobel Peace Prize, and his youngest son, the Pope did something unprecedented: He blessed an emoji.
2018 Awards
Total Points: 2
Merit
Credits
Agency
MullenLowe SSP3 / Bogotá
Art Director
Juan Sebastián Moreno
Julián Olivares
Camilo Siatova
Chief Creative Officer
Carlos Andrés Rodríguez
Chief Marketing Officer
Francisco Samper
Creative Director
Jorge Eliecer Pinto
Editor
Jonhatan Bolivar
Edson Abril
Producer
Wilfredo Duque
Writer
Abel Gómez
Content Strategist
Juan Pablo García
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