The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Category
Social Engagement / User-Generated Content
Annual ID
OS_SM18048M
About the Work
LIFEWTR turns its bottles into a canvas for emerging artists. As we launched our series featuring bold art by women, we uncovered a startling truth: 51% of today’s visual artists are women, but works by women make up less than 5% of permanent collections. We ignited awareness of the issue by turning our media spaces into an open gallery for women artists through a live event in NYC, OOH and Instagram. To date, we’ve received 18,000 mentions and artworks shared through #ArtByAWoman. And our video has been viewed 4.7 million times, with the campaign generating 251 million total impressions.
2018 Awards
Total Points: 2
Merit
Credits
Agency
R/GA / Chicago
PR / Marketing Agency
Golin / New York
Production Company
Production Glue / New York
Creative Director
Eric King
Matt Mortimer
Derek Heinze
Designer
Antonio Moton
Dmytri Gouba
Director
Paulo Netto
Editor
Hawmi Guillebeaux
Executive Creative Director
AJ Hassan
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