The One Show
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Category
Social Engagement / User-Generated Content
Annual ID
OS_SM18046M
About the Work
How could we protest in a place where LGBTQ protests put protestors’ liberty and safety at risk? In Russia, LGBTQ protestors are punished with prison and violence. The gay parade was banned for 100 years. Recently, 18 people were arrested for protesting against concentration camps for homosexuals in Chechnya, and the government censored the “Gay Putin” meme. Given all this, the LGBTQ population around the world needed to protest. We invited the LGBTQ community to post photos of themselves kissing, set the photos’ location at the Kremlin in Moscow, and use the hashtag #kiss4LGBTQrights. A new way to use Instagram’s “Add Location” tool that allowed the LGBTQ population to protest in a place where they are prohibited from doing so.
2018 Awards
Total Points: 2
Merit
Credits
Agency
DM9 DDB / Sao Paulo
Art Director
Leandro Vilas Boas
Chief Creative Officer
Nizan Guanaes
Aricio Fortes
Creative Director
Carlos Schleder
Gonzalo Ricca
Adriano Alarcon
Executive Creative Director
Paulo Coelho
Writer
Hélio Maffia
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