The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Social Engagement / User-Generated Content
Annual ID
OS_SM18044M
About the Work
Anyone can find the marks on their skin, but almost nobody remembers how they looked a year ago. However, to detect skin cancer in early stages, the evolution of a skin mark is the most important factor in determining the risk. To help people keep track, Euromelanoma used Facebook Memories. The well-known feature that shows people the pictures they shared on this day, one or more years ago. To do this we distributed a transparent sticker at pharmacies nationwide. It asked people to put it on one of their skin marks, take a picture and post it on Facebook, privately or publicly. Exactly one year later, Facebook Memories shows them the same skin mark again privately. Reminding them to check its colour, size and shape again. So thanks to Skin Memories, people can assess its evolution year by year.
2018 Awards
Total Points: 2
Merit
Credits
Agency
BBDO / Brussels
Creative Director
Klaartje Galle
Sebastien De Valck
arnaud pitz
Editor
Jasper Vanhauwaert
Photographer
Daniela Simons
Social Media Manager
Kim Leunen
Agency Producer
Juliette Dugardyn
Axelle Cannaerts
Lore Desmet
Isabel Peeters
Creative Team
Gertjan De Smet
Frederik Clarysse
Morgane Choppinet
Toon Vanpoucke
Product Architect
Dominique Salvo
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