The One Show
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Category
Craft / Use of Visuals
Annual ID
OS_SM18018G
About the Work
To introduce Gatorade’s new active water to the world, we developed a completely new technology capable of generating a visual and literal representation of an active water. The ingenious installation combines art, photography and science to synchronize tiny droplets of G-Active so that together they form a character that jumps, runs and even kicks a punching bag. The end result is both stunning and quite poetic.
2018 Awards
Total Points: 25
Gold Pencil
Credits
Agency
TBWA\Chiat\Day, Los Angeles / Los Angeles
Production Company
Unit9 Films / Los Angeles
Mark Roberts MOCO / Los Angeles
Machine Shop / London
Union Editorial / Editorial
MPC / London
MPC / Los Angeles
Original Composer - Chris Banks / Los Angeles
Sound Design - Pedro Bromfman / Los Angeles
Lime / Los Angeles
Animator
Will Bentley
Chief Creative Officer
Renato Fernandez
Composer
Chris Banks
Creative Director
Douglas Menezes
Director
Cole Paviour
Product Manager
Jerico Dig Cabaysa
David McKenzie
Gabi Marino
Alice Pavlisko
Linda Daubson
Laura Drabkin
Kevin Castro
Judy Brill
Sandy Liddle
Michael Raimondi
Sound Designer
Pedro Bromfman
Agency Producer
Brian O'Rourke
Guia Iacomin
Kathleen Ackel
Content Strategist
Scott MacMaster
Martin Ramos
Digital Artist / Multimedia
Paul Mann
Patrick Thursby
Sean Harland
Steve Loible
Charles Stanton
Will Gallia
Mark Gethin
Giles Hicks
Andrew Roberts
Edward Taylor
S. Sundaramoorthy
Venuprasath Na
Vinoth Kumar
Mark Gethin
Creative Team
Bruno Acanfora
Ariel Abramovici
Lighting Design
Onkar Narang
Music / Sound
Mark Mayuhas
Peter Lapinski
Technical Producer
James Medcraft
Ian Menzies
Nigel Permane
Thomas Cole
Dan Lorenzini
Rebecca Boorsma
Elyse Robinson
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