The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Social Media

G Active - Water Made Active

Agency TBWA\Chiat\Day / Los Angeles

Client Gatorade

Category

Craft / Use of Visuals

Annual ID

OS_SM18018G

About the Work

To introduce Gatorade’s new active water to the world, we developed a completely new technology capable of generating a visual and literal representation of an active water. The ingenious installation combines art, photography and science to synchronize tiny droplets of G-Active so that together they form a character that jumps, runs and even kicks a punching bag. The end result is both stunning and quite poetic.

2018 Awards

Total Points: 25

Gold Pencil

Credits

Agency

TBWA\Chiat\Day, Los Angeles / Los Angeles

Production Company

Unit9 Films / Los Angeles
Mark Roberts MOCO / Los Angeles
Machine Shop / London
Union Editorial / Editorial
MPC / London
MPC / Los Angeles
Original Composer - Chris Banks / Los Angeles
Sound Design - Pedro Bromfman / Los Angeles
Lime / Los Angeles

Animator

Will Bentley

Chief Creative Officer

Renato Fernandez

Composer

Chris Banks

Creative Director

Douglas Menezes

Director

Cole Paviour

Sound Designer

Pedro Bromfman

Content Strategist

Scott MacMaster
Martin Ramos

Creative Team

Bruno Acanfora
Ariel Abramovici

Lighting Design

Onkar Narang

Music / Sound

Mark Mayuhas
Peter Lapinski

Technical Producer

James Medcraft
Ian Menzies
Nigel Permane
Thomas Cole
Dan Lorenzini
Rebecca Boorsma
Elyse Robinson

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