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Category
Innovation in Social Media
Annual ID
OS_SM18020G
About the Work
McDonald’s is Australia’s biggest employer of young people, hiring tens of thousands every year, and giving them their first real start in the workforce. These young people often have no prior experience, meaning all they have to sell themselves with is their personality. So with a decline in applications, McDonald’s were eager to find innovative new ways to reach and hire the next generation of crew. We created Snaplications – the instant job application that changed the face of McDonald’s recruitment in under 10 seconds. We turned Snapchat into McDonald’s biggest recruitment channel, allowing teenagers to apply in a snap – no resumes or CV’s, just personality.
2018 Awards
Total Points: 25
Gold Pencil
Credits
Agency
VML Australia / Sydney
PR / Marketing Agency
Eleven PR / Sydney
Media Company
OMD / Sydney
Creative Director
Matt Geersen
Designer
John Reyes
Executive Creative Director
Aden Hepburn
Writer
John Gault
Agency Producer
Alex Lambert
Content Strategist
David DiVeroli
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