The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Category
Innovation in Social Media
Annual ID
OS_SM18066M
About the Work
Some of the greatest songs in history are tributes to people. Jude, Billie Jean, Roxanne. But what about the rest of us? This summer we took Share a Coke to a whole new level, by crafting a totally unique song, for every name on Coke bottles. Over 1,000 of them. We wrote songs for first names, last names, and even rare names never featured on a keychain, much less the hook of a song. It took 30 songwriters, 45 musicians, and over 2625 hours of songwriting. The campaign drove people to the Coke website to find their song and share in social. Even celebrities got involved. When people tweeted about not having their name, we surprised them with a custom song written in real time. There was a 177% increase in site traffic, and a 264% increase in transactions from 2016 to 2017. Try your name at 1ksongs.com
2018 Awards
Total Points: 2
Merit
Credits
Agency
Fitzco//McCann / Atlanta
Casanova//McCann / New York
McCann Worldgroup / New York
Digital Agency
Fortyfour / Atlanta
Production Company
Score A Score / Los Angeles
Art Director
Robert Hajek
Gabriel Sanchez
Chief Creative Officer
Noel Cottrell
Executive Creative Director
John Mescall
Mitch Bennett
Wes Whitener
Writer
Will Benham
Seth McWhorter
Erin Fillingim
Katie Mellor
Andrew Wernette
Max Schein
Matt Shoemake
Knowlton Bourne
Courtney Saul
Marta Matias
Agency Producer
Christine Sigety
David Berngartt
Creative Team
Mike McGarry
Joy Rowland Brown
Sophie Wolf
David Matathia
Katy Tenerovich
Cris Tally
Troy Harris
Lisa Holloway
Brian Wallace
Carla Noriega
Anjelica Caraballo
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