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2018 One Show - UX / UI

Course IQ

Agency McCann / New York + MRM//McCann / New York

Client Microsoft
BACK TO RESULTS

Annual ID

OS_UX18019M

About the Work

If you’re looking to connect with the C-Suite in a meaningful way, golf is a pretty good place to start. They watch it. They play. They obsess over it. And in between playing golf and obsessing over it is where our idea lives. Microsoft Course IQ – a digital tool that helps golfers apply better course strategy by using the Microsoft Cloud to unlock unprecedented data-driven intelligence for nearly every golf course in North America. A demonstration of the power of the Microsoft Cloud in the hands of the C-suite while they are on the fairway. Finally, the C-suite, who rarely interact with the IT infrastructure of their business, have a tangible example of what the cloud can do on the golf course, so they understand how it can help in the office.