The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Mobile / Utility
Annual ID
OS_UX18024M
About the Work
The DIGISEQ platform and hardware allows you to add payment capabilities to any analog item. DIGISEQ is certified banking secure, 1 of only 6 organizations in the world authorized by Mastercard. Its tiny chip can be added to any object and synced with a customer’s bank details. Once paired with a device, it allows you to pay with a tap. DIGISEQ powers Kerv accessories, the world’s first rings with contactless payment capability. DIGISEQ also powered the payment capability behind a recent activation by Lucozade: Commuters used promotional Lucozade bottles to get a free ride on the London Underground.
2018 Awards
Total Points: 2
Merit
Credits
Agency
R/GA / London
Internal / In-House Agency
DIGISEQ / Uxbridge
Chief Creative Officer
James Temple
Chief Marketing Officer
Terrie Smith
Nicola Marins
Creative Director
Robert Northam
Designer
Robert James Powell
Editor
Matt Deeming
Writer
Bradie Tippetts
Agency Producer
Amelia Cope
Nicolas Olivieri
Matt Webb
Lisa Ritchie
Chloe Cronyn
Content Strategist
Jessica Ryde
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