The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - UX / UI

BMW.com

Agency Jung von Matt AG / Hamburg

Client BMW AG
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Annual ID

OS_UX18026M

About the Work

Imagine you are one of the largest automotive players with millions of satisfied customers all around the globe. Now imagine you want to satisfy even more people. How do you excite people that aren’t that interested in cars? Our solution: tell them stories they actually want to hear. Data-driven, relevant and entertaining. We developed a stage for inspiring articles and videos that capture attention, answer questions about mobility and let users feel the beauty of BMW. An ultramodern content marketing platform. For a web experience as dynamic as our cars, we use Google’s high-speed AMP framework – short for Accelerated Mobile Pages. Thanks to Progressive Web App (PWA), ultra-smooth full screen videos enrich the experience and the next story is just one swipe away. he result: A website that loads up to five times faster compared to direct competitors and a dwell time of more than 3 minutes in average.